According to studies, the Indian e-commerce market is projected to be worth ₹5,121,481m
by 2025. Much of this growth can be credited to the remarkable proliferation of internet and smart devices that have made online retail more accessible to prospective buyers in India. It is therefore paramount to understand consumer behavior, their purchase patterns and the various benefits of the e-commerce business. To start with, consumer-buying behavior
has changed a lot in recent times. Unless it’s an impulse purchase, a lot of planning goes into the whole buying procedure. This includes analyzing factors like similar product comparison, price, going through reviews – all of which are done online. Even if consumers prefer buying products offline, they will still examine the product details on e-commerce marketplaces and social media.
So, everyone today wants to be the “informed customer” to get the best value for their money. And as business owners and sellers, you need to keep pace with the ever-changing e-commerce trends
. Moreover, you need to run your business successfully and expand it further. The good news is that, with e-commerce, this is possible. Let us understand how by focusing on the main benefits of running an e-commerce business.