MSME Digitization


Digitize 1 Crore MSMEs in India by 2025

Amazon India has digitized over 62 lakh MSMEs including sellers, artisans and weavers, start-ups, and delivery & logistics partners. These efforts are empowering local retail stores, artisans, and grassroot entrepreneurs to scale and grow their small businesses and broaden their customer reach.

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The journey so far

62 lakh

MSMEs digitized

12 lakh+

sellers on

$250 million

Amazon Smbhav Venture Fund to unlock possibilities of a digital India
Through multiple initiatives Amazon aims to simplify the process of enabling businesses to go digital - whether it's businesses looking to sell their products online to customers & businesses, make bulk purchases, avail cloud computing solutions, provide services like storage, delivery and assisted shopping services, and much more. Initiatives take multiple approaches maximize awareness and ease of onboarding, both virtually and in-person.
Amazon  Pledge - Digitize 1 Crore MSMEs in India by 2025 - Create Awareness took a holistic view to digitally enable small businesses for online commerce, enable them to be agile and cost-effective through technology, partner in logistics and delivery network among other areas. Onboarding local shops and merchants with Amazon Pay brings them into the digital payment ecosystem, while Amazon Business removes physical barriers that currently exist in the B2B ecosystem. Through Amazon Web Services, Amazon helps hundreds of thousands of SMBs, startups, and partners launch and are scaling their businesses. Amazon enables the MSMEs to go digital & grow their business in a short time without having to invest in huge capital.
Amazon  Pledge - Digitize 1 Crore MSMEs in India by 2025 - MSME Enablement introduced several programs like Karigar to empower artisans and weavers, women entrepreneurs through Saheli, start-ups and brands through Launchpad, local shops, kiranas and other neighbourhood stores through programs like Local Shops on Amazon, Amazon Easy and I Have Space.
Amazon  Pledge - Digitize 1 Crore MSMEs in India by 2025 - Specialized Segments

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