India ka Amazon
10 saal pragati ke naam
This year's summit holds special significance as we celebrate Amazon's 10-year journey in India. Smbhav 2023 was a convergence of minds, an assembly of industry trailblazers, policymakers, esteemed members of the media, and the backbone of our economy - small and medium businesses.

Highlights from Smbhav 2023

India’s Digital Landscape

Dive into stimulating discussions led by visionary leaders and entrepreneurs

Partnerships with the Government of India

Explore how the government and Amazon are partnering to serve small businesses and customers

Smbhav Anthem

Tune into a captivating musical performance and the Smbhav symphony

Download the 'One Amazon' E-book

Download 'One Amazon' e-book to know more about Amazon's decade-long journey in India and how it's still Day 1 for us!

We're here to keep innovating for customers and supporting small businesses and startups, all in line with India's ambition to become a $1 trillion digital economy. In 2013, embarked on its path with just 100 sellers, primarily offering books, and delivering to only a handful of cities. Fast forward a decade, it has evolved into India's most visited shopping destination, showcasing millions of products from over 12 lakh+ sellers.

Additional Focus Areas


Amazon's Focus Areas - Innovation
Innovating to fulfil the unique needs of Indian consumers across shopping, operations, language, literature, entertainment & more.

Financial inclusion

Amazon's Focus Areas - Financial Inclusion
Constantly looking for ways to maximize digital payment convenience for our customers and MSMEs who partner with us.


Amazon's Focus Areas - Sustainability
Continuously investing, inventing, and improving to minimize our impact on the planet and the communities we operate in.

Special Programs for Indian Businesses

Amazon Karigar - Enhanced visibility for handicrafts

Weavers & Artisans

Dedicated support for makers of Indian Handicrafts
Amazon Karigar - Enhanced visibility for handicrafts

Women Enterpreneurs

Exclusive guidance for Indian women-run businesses
Amazon Karigar - Enhanced visibility for handicrafts

Startups & Brands

Giving Indian entrepreneurs, startups, and #MakeInIndia brands dedicated support to grow
Amazon Karigar - Enhanced visibility for handicrafts


Expanding India-based businesses' reach and giving them access to Amazon's global customer base
Amazon Smbhav Venture Fund


A $250 million India-dedicated venture fund for early stage startups & high-quality entrepreneurs
Amazon Karigar - Enhanced visibility for handicrafts


A one-stop online destination for the needs of Indian farmers & agricultural businesses
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