Amazon will focus on bringing 5000+ unique crafts, Geographical Indication (GI) products and other local products on its India marketplace, including hidden gems like Chakshesang Shawls from Nagaland, Muga Silk from Assam, different types of weaves like Moirang Phee from Manipur, varieties of teas and spices like the Mizo Chilli, etc.
Amazon will launch a dedicated North East storefront on its marketplace. At launch, Amazon is partnering with government organizations including TRIFED and NEHHDC to engage, skill and digitally enable artisan and weaver communities across the region. Additionally, with its ecommerce exports program, Amazon Global Selling, the company will help boost exports of special agri-commodities from North East like tea, honey, and spices etc. to Amazon customers worldwide.