Spotlight North East
Giving the products of North East India a national Stage
The ‘Spotlight North East’ initiative is designed to boost the local economy, create jobs and accelerate financial inclusion and empowerment of women and the tribal community across the North Eastern region of India. The program aims to bring the benefits of ecommerce to 50,000 weavers, artisans, a majority from the tribal communities, and local small businesses including offline neighbourhood stores across the region by 2025 by enabling them access to technology and customers. Amazon India will focus on bringing 5000+ unique crafts, Geographical Indication (GI) products and other local products on its India marketplace.
To showcase unique GI products and hidden gems like Chakshesang Shawls from Nagaland, Muga Silk from Assam, different types of weaves like Moirang Phee from Manipur, varieties of teas and spices like the Mizo Chilli, etc. Amazon India has a dedicated North East storefront on its marketplace. Amazon India will enable participation of artisans and weavers from the region in key sale events through the year to help generate demand for their products.
Programs for small businesses
If you are a small business based in the North East, you can take advantage of the special programs to grow your business with Amazon
Support for women entrepreneurs
Women-run businesses can get dedicated onboarding support, account management and visibility
Enhanced visibility for handicrafts
Get dedicated support for online selling and visibility for your handicrafts products on Amazon.in
Startups and regional brands
Launchpad helps startups and emerging brands get the support and visibility to grow and succeed
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