Chatbot Tools to Integrate into Your Business

12/07/2021

What are Chatbot Tools?

A chatbot is a software application used to automate communication with customers through messaging applications, websites, mobile apps, and telephonic calls. It conducts a human-like online chat conversation via texts or text-to-speech (application reads out the words written on screen) and serves as a virtual assistant for answering customer queries. There are two main types of chatbots that are commonly used in an online world. One communicates using pre-set rules and offers a limited scope for an open conversation. Artificial intelligence (AI) powered bots on the other hand use logic and reasoning during communication, which makes natural language processing possible. These chatbots have the ability to learn from conversations over time and try to answer questions beyond the pre-fed questions. Several chatbot functionalities are increasingly becoming popular in e-commerce.

Why You Can Use Them in Your Business?

The worldwide chatbot market is projected to bring in revenue worth $454.8 million by 2027. The figure suggests the growing popularity of chatbot tools. This popularity may be attributed to the following benefits of a chatbot:

Quickly Solves Customer’s Queries: Customers expect instant responses to their questions. Thus, customers quite naturally prefer using chatbots for resolving queries as they can shorten the average waiting time. In fact, most of the customers use chatbots for finding answers to their simple questions and claim that they provide quicker solutions.
Improves Customer Experience: Chatbots help to considerably improve customer experience as they are easy to use. Research suggests that most customers had a positive experience in their chatbot interactions. This enables companies to find new leads, convert customers, and provide better customer service.
Provides Better ROI: Chatbots can reduce costs incurred for addressing customer requests. In fact, most of the executives agree that chatbots bring significant ROI with minimal effort, as they do not take away time from already busy employees and could serve as an easy and affordable alternative.

How Can You Use Them?

Here are few ways in which businesses can use chatbots:

Chatbots can be used to store information about customers. This stored information can then be referred to solve future queries made by other customers. Thus, it serves best when it comes to answering basic questions and solving standard queries.
Chatbots can be loaded with FAQs (Frequently Asked Questions) so that people can find instant solutions for commonly arising problems. For example, you can automate the response for product delivery, the contents, return policy, etc. This reduces the need for live interaction and speeds up the average response time.
Businesses can use chatbots to simplify sales by streamlining the entire sales process from beginning until the end. They may be used to facilitate quicker payment transactions by saving and remembering the payment details entered by the customers. That said, payment details are sensitive information and you should ensure the same are collected and stored in compliance with applicable laws.
Chatbots work best when it comes to providing one-to-one attention to customers. This boosts customer satisfaction and serves as a 24x7 sales support for them.

Top 10 Chatbot Tools for SMBs

Amazon Lex
Customers believe in making informed decisions and often search about products online before making a purchase. With Amazon Lex, the same deep learning technologies that power Amazon Alexa are available to any developer, enabling businesses to quickly and easily build conversational chatbots with its customers to help with the above.
Intercom
Personalization is now the key element of marketing strategies because people respond more positively to promotional content, if they can connect with the message on a personal level. Intercom is a Conversational Relationship Platform (CRP) that sends customers personalized messages to build better customer relationships.
Drift
Finding potential leads and targeting them is often a challenge for sellers. Drift connects businesses to customers who are ready to buy products. Its evolving set of tools and playbook can provide a more modern experience to customers. This, in turn, can generate more qualified leads, which can boost sales cycle.
Landbot
Chatbots are a new concept for a considerable number of sellers. Thus, implementing the same in their business workflow can seem challenging to some. Landbot is a conversational app that requires no coding and can combine rich UI elements with interactive user interfaces. Thus, it automates business processes as well as communication with customers without implementing complex variations in the existing e-store interfaces.
Freshchat
Freshchat is a customer messaging software that makes use of modern technologies to ensure good customer experience and scalability by focusing on customer engagement and support. Freshchat can also be used for segmenting and targeting customers on multiple conversational channels, which can include social media networking sites.
BirdEye
BirdEye can be used by sellers to increase their discoverability. . It connects customers to best-suited businesses found online and they are chosen on the basis of listings and reviews. This tool utilizes surveys, ticketing, and insights to deliver the best end-to-end customer experience.
TARS
Achieving higher Customer Conversion Rates can be a major challenge for small and medium businesses. TARS is a bot used by e-commerce marketplaces that helps sellers provide a conversational post add-click experience, which in turn boosts their conversion rates. This web-based chatbot replaces static landing and allows sellers to strike a conversational pitch with the customer.
Rulai
Rulai is a conversational AI tool that can be used by sellers to build customized Virtual Assistants and Chatbots. Rulai’s accelerators can ingest data and past-transcripts, and then use the same to develop the most suited chatbot tool for your business.
Outgrow
Outgrow can help sellers develop their personalized interactive content, quizzes, recommendations, polls, and chatbots. It also allows sellers to easily change the chatbot content when needed to ensure consistency with the brand, that too within minutes.
Zendesk
Zendesk Support Suite can help sellers provide a more personal experience to customers while keeping relevant interactions in one place for their agents. This results in a unified workspace which in turn ensures better customer relationships.

Conclusion

Chatbots can prove to be one of the best solutions for SMBs, which helps to automate communication with their customers. Sellers should try to leverage this innovative and functional tool for their business growth.

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