Photos are a must for e-commerce product uploads, but visuals alone will not work without compelling product descriptions. While drafting a product description, make sure to mention facts alongside the benefits. Your product descriptions should be brief and well-written, and must cover all the necessary details. However, product descriptions that are too creative or flowery will not yield any positive results as they will end up confusing your shoppers.
Remember, the customer cannot physically interact with the product before they purchase it, so ensure your product descriptions accurately convey all details about the product size, quality, dimensions, and features. A detailed and accurate product description should be able to eliminate any doubts or apprehensions that a customer may have about the product. This also reduces the chance of returns and refunds. For example, if you sell shirts for men, and your product description contains details about the fabric, quality, sizes available, color options, designs, etc., the buyer is more likely to choose your product. If you are not confident about your writing skills, you must hire a copywriter with the required experience and skills necessary to write e-commerce website product descriptions.