How SEO can Make Your Online Store Famous on an E-commerce Website

16/07/2021

Choose language:

Ensuring a steady flow of customers to your online store is one of your primary objectives as an e-commerce marketer. You may have invested in social media marketing but you could still be struggling to achieve the desired store traffic and conversions. One possible reason for this could be the lack of a search engine optimization (SEO) service in your marketing strategy. E-commerce SEO services do not just bring organic traffic to your online store. They also play a vital role in extending the reach of your store to millions of shoppers online. Data gathered from SEO statistics suggests that 39% of global e-commerce traffic originates in a search engine query.
Here is a complete guide on SEO to help you shape your marketing effort.

How SEO can Make Your Online Store Famous on an E-commerce Website

Understanding SEO

Search engine optimization or SEO, in simple terms, is the process that improves your website content visibility for easy discovery by users for relevant searches. Improved visibility of pages in search results helps gather user attention, drive relevant traffic, and attract prospective customers thus increasing chances of increased sales. However, before you kick-start your SEO campaign, you will need to gather some initial information through research.

The questions you need to be asking are:

What are people searching online?
What words are most used by people in their search query?
What type of content do they wish to consume?

This will help you set up an effective SEO strategy.

Benefits of SEO

Although enhanced search engine rankings tend to be SEO's most influential advantage, here are other, frequently ignored, benefits:

1. Brings organic traffic - Organic traffic refers to customers who land on your company’s website without clicking any paid advertisements. This type of traffic can be achieved through an effective SEO strategy. Through an e-commerce SEO service, you can improve your website’s page ranking on a search results page. For a visitor, this signifies that your website is among the most relevant results of their query. This organic path helps your visitors identify your website as a credible page and potentially purchase your products because they realize that the information that is being presented to them is not sponsored. Thus, SEO increases web traffic as well as ensures that this traffic is converted into customers.

Benefits of SEO - Brings organic traffic

2. Increases brand visibility - Internet shoppers usually do not go beyond the first five to seven links on search results. This means that the higher your rank is on search engine ranking position (SERP), the more are the number of hits generated on your site. Being among the top rankers on the displayed results increases awareness about the name and product or service your online store is offering. It connects you with a wider target audience. SEO allows you to increase your web presence and thereby helps in effective brand positioning.

3. Makes your site user-friendly - Advanced e-commerce SEO is not just about achieving keyword optimization or building links with the other sites. Besides focusing on keywords, search engines also lay equal emphasis on website designs and site architecture. Search engines do not prefer placing poorly constructed, slow-loading web sites on the top of page rankings. They aim to provide seamless viewing to the searchers, so sites with user-friendly designs rank better. Thus, if your website is search-engine-optimized, it not only becomes popular, but also becomes user-friendly.

Benefits of SEO - Makes your site user-friendly

4. Beat your competitors - If your ecommerce website is optimized for all types of devices; it will attract more customers to your store vis-à-vis your competitors. Moreover, this will give you the advantage of providing better customer experience to continue outperforming your competitors.

How SEO Works

SEO works by identifying and optimizing keywords through search engines. Keywords are the words that are commonly used by searchers while making a query. The SEO process begins the moment a searcher types a query in a search engine. Once a query is made, the search engine uses robots to search and locate the latest, most relevant content available on the internet. Relevance of content is decided by keywords mentioned in the search. This content can be in different formats - images, webpages, and videos, PDFs, and so on stored and organized in a constantly growing database of links.

What Your SEO Strategy Must Entail

As mentioned above, an effective SEO strategy can easily help you outperform competition. Your e-commerce SEO tactics should involve keyword research, on-site optimization, and technical SEO.

Keyword research - Keywords play a major role in getting you a higher search page rank. Keywords also ensure that the customers can easily connect with a relevant web page or content. Thus, it is very important to get the right keywords in your content to boost potential traffic to your website. Here are few questions, if answered, can help you find the right keywords:
- Who are your target audience?
- What exactly can they search for?
- What are the words that they can use while searching?
- How often these words are searched (search volume)?
- What are the solutions that your target audience expects from their search?
- What is the most suited content format for these users?
- How can you provide them with relevant information?

Tips to remember for researching keywords
- Choose the keywords with lower search volume because the higher the search volume, greater the competition and more difficult to achieve higher rankings.
- Use long tail keywords. Long tail keywords address a more specific query and are therefore more effective in driving conversions. For example, a person searching for pizza might be just browsing without intending to order a pizza, but someone searching for best-priced pan-crust cheese pizza is a step away from placing an order. Find out the high-volume keywords that your competitors are not currently ranking for to take advantage of their missed opportunities.
- Know about seasonal and regional trends and choose the keywords accordingly.
- Tailor your content as per the user’s needs.
- Take help of tools to find out how much value a keyword would add to your website.
On-site optimization - besides including important keywords in your website content, it is important for you to create your webpage content to provide all the solutions that the user is looking for. This practice is known as on-site optimization.

Tips to remember for on-site optimization:
- Avoid thin content across numerous weaker pages for each variation of a keyword.
- Ensure that your content is unique and you do not make any unauthorized use of content published on other sites.
- Do not merely prepare keyword-stuffed content. Include keywords in a - natural way and prepare content that is easy to understand.
- Do not use auto-generated content for ranking high on the search engines.
Technical SEO - Technical SEO ensures that your content is readable by search engine crawlers by marking up your content with the organizational code.

Tips to remember to perform technical SEO
- Provide original, accurate and updated content on structured data pages.
- Ensure proper link building.

Why Do You Need a Sustained Effort On SEO?

If you want your website to feature on the first page of SERP of a search engine, SEO should be a part of your marketing plan. You need to optimize your website or app regularly to show up in the results of organic searches.

Just as a marketing strategy requires continuous data collection, strategizing, designing a plan, assessing performance, revising and fine-tuning, an SEO strategy needs the same. This is because Google’s algorithms are constantly updated; new competitors fill the market and keep changing the market dynamics. Since SEO is a critical part of your marketing effort, it is best to appoint a specialist who understands the technicalities of SEO and is able to execute a sustained effort to keep showing better search results.

Disclaimer: Whilst Amazon Seller Services Private Limited ("Amazon") has used reasonable endeavours in compiling the information provided, Amazon provides no assurance as to its accuracy, completeness or usefulness or that such information is error-free. In certain cases, the blog is provided by a third-party seller and is made available on an "as-is" basis. Amazon hereby disclaims any and all liability and assumes no responsibility whatsoever for consequences resulting from use of such information. Information provided may be changed or updated at any time, without any prior notice. You agree to use the information, at your own risk and expressly waive any and all claims, rights of action and/or remedies (under law or otherwise) that you may have against Amazon arising out of or in connection with the use of such information. Any copying, redistribution or republication of the information, or any portion thereof, without prior written consent of Amazon is strictly prohibited.