E-commerce marketing services are growing rapidly. In 2020 alone, online sellers in the US have aggregated around
US$ 374 billion in online sales. And this figure is most likely to grow further.
Due to the presence of multiple e-commerce marketing channels, sellers can now market and sell their products from a variety of locations. This enables them to reach out to a wider pool of consumers and accelerate their business growth.
Furthermore, there are many emerging technologies that can create innovative ways to market e-commerce products. Artificial Intelligence (AI) can analyze consumer data and generate informed business recommendations. For example, AI can study the data for a specific consumer segment and generate valuable insights.
Sellers can target the specific consumer demographic with online ad services featuring personalized offers and campaigns that the group would be more likely to respond to. For example, online fashion brands have been using
AI-based marketing platforms to gain tremendous returns on advertising expenditure and expand their customer connections manifold.