Changing Market Trends - A Marketing Guide for a Post-Pandemic World

With the internet having been an important part of our lives for many years, it is quite obvious for online shopping to become popular among people. Since it is easy to use and access, e-commerce is turning into a profitable business – with companies such as Amazon attracting a growing number of sellers from multiple industries worldwide.
post pandemic ecommerce
In recent times, the COVID-19 pandemic has affected the very nature of our lives in different ways. From professional to personal – it has affected every aspect of life. The way organizations conduct business has also rapidly changed – with digitization arguably being the biggest priorities. In this new world, e-commerce, therefore, has gained an even greater spike in popularity than before. With customers stuck at home, the ability to quickly and safely shop for essential and non-essential goods has become important for the average buyer [1].
With all this in mind and the changing e-commerce landscape during the current pandemic, let us take a quick look at how small and medium businesses can market their services in the post-pandemic world.

Marketing Strategy

An effective marketing strategy is important for any business, even without a global health crisis. This is critical for any business, as a plan of action will always make the job much easier. In a world that is troubled by today’s pandemic, a marketing strategy needs to take into account various new factors and assumptions to best serve customers and even rebuild businesses from the ground up to survive in this new era.
With the implementation of lockdown and stay-at-home directives, along with the need for safety products and other essential goods, online buying trends have changed a lot– with some product categories seeing major growth, while the demand of others declining. Products such as disposable gloves, medications, packaged foods, weights, etc. have all seen a major boost in sales on e-commerce platforms.
On the other hand, things like formal wear, shoes, party supplies, etc. have seen a huge drop in sales. To maintain a solid e-commerce business during the pandemic, small and large businesses need to be aware of the changing market trends of their customers within this time period to stay stocked and ready to meet the demand. Making the necessary updates to your products based on studies and insights of buyer trends will help you to naturally fulfill their immediate needs. This will help both your customers and your business.
Consumer insights
Additionally, the use of social media and mobile devices has also grown during this period. The ease of communication is something that can be used safely and effectively to generate revenue. For smaller businesses, even those with physical shops can profit from marketing on social media and engage with end-customers. For example, offering online shopping alongside in-store pickup can be a convenient way to start off. Simply put, a simple website that is user friendly, a few social media handles on. to advertise your services, content marketing services that can help create effective campaigns to sell your services on all online marketplaces, and maybe eventually a seller presence on a major e-commerce site that can help to promote and sell your goods, could be one of the right ways to go forward for small and medium businesses. This is beneficial for small and medium business owners because convenience, safety, product diversity, and good deals play a huge role in eventual success. With the digital world being the lifeblood of marketing services currently, getting your business onto these platforms as soon as possible in an effective manner.
Social media marketing

Building Trust and Brand Loyalty

Brand loyalty
Being a reassuring presence is also important during this pandemic. For loyal customers of your physical services, maintaining that trust during a shift to an e-commerce platform is equally important. Long-standing businesses build their brand loyalty and reputation through the strength of their followers and regular customers. At the same time, keeping the door open for new customers to benefit from your services is also important.

Being empathetic to your customers is important. Being considerate of their wants and needs, especially during these difficult times is necessary too. In this regard, the common fears that customers have are around the availability of essential products and the guarantee that those products reach them. Your customers need to feel reassured by you. By assuring your customers that you can provide them the products that they need and when they need them, you will build a stronger bond of trust with them. Sellers must absolutely avoid taking advantage of their fears and panic buying tendencies during this period, as not only is this unethical but it also will impact your business negatively.

A secure Customer Relationship Management (CRM) strategy is therefore necessary in retaining customers and building your services to better suit your customers’ needs. Especially now, when the need for seller-customer interaction is at its peak, an effective CRM system will be the deciding factor between success and failure for an e-commerce business. For e.g. refer to Amazon’s world-renowned CRM system. With the right training on the systems, best practices, and right methods used to create this strategy or even registering on an e-commerce marketplace that has the capacity to provide you with effective CRM services can work wonders. The choice to keep and implement these solutions becomes absolutely necessary when you want to put your customers first and guarantee that they keep coming back to your business regularly.

The Amazon Solution

In these uncertain times for both sellers and customers, it becomes a responsibility for major platforms like Amazon to extend their services for their overall betterment. Our seller community can benefit from waivers on SoA (Selling on Amazon) and storage fees, gain quick refunds on canceled orders and receive full-scale CRM, marketing, and set-up support for new sellers on our online marketplace. With specialized services tailored to building up, marketing, and sustaining your business on our marketplace, Amazon helps sellers looking to adjust to the new normal.

If you are not a seller on Amazon yet, click here to register today.
Disclaimer: Whilst Amazon Seller Services Private Limited ("Amazon") has used reasonable endeavours in compiling the information provided, Amazon provides no assurance as to its accuracy, completeness or usefulness or that such information is error-free. In certain cases, the blog is provided by a third-party seller and is made available on an "as-is" basis. Amazon hereby disclaims any and all liability and assumes no responsibility whatsoever for consequences resulting from use of such information. Information provided may be changed or updated at any time, without any prior notice. You agree to use the information, at your own risk and expressly waive any and all claims, rights of action and/or remedies (under law or otherwise) that you may have against Amazon arising out of or in connection with the use of such information. Any copying, redistribution or republication of the information, or any portion thereof, without prior written consent of Amazon is strictly prohibited.

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