Native advertising is a form of paid advertising that is more like editorial content, but is intended to promote a product or a service. So, why opt for native advertising? Native ads cannot be stopped by ad-blockers, allowing you to reach your target audience more effectively. Furthermore, internet users are more likely to view an ad as part of the content, thus providing you more leads and conversions.
Native ads are more commonly used as in-feed ads on social media platforms and appear on your feed as you scroll down. The purpose of these ads is to divert traffic from the various content platforms to your digital assets – be it your website or your online store. In addition, native ads ensure that your advertising appears only on relevant pages. This makes them more engaging than other forms of paid online advertisements. In comparison to banner ads, native ads
generate more clicks, which in turn, bring you higher leads and conversions.