Things You Must Know about Product Listing On E-Commerce Websites

14/06/2021

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If selling is your dream, it can come true in a few simple steps. Once you are ready to offer your products, you register as a seller on an e-commerce marketplace and subsequently focus on optimizing your product page. But, one critical aspect of this journey is the e-commerce product listing page. This is where you can pull a trick out of the hat by being smart with the way you position your products in listings. It has been noted that a good product listing page almost always impresses prospective buyers enough to make the purchases.

An e-commerce product listing is the equivalent of the presentation or window dressing of an offline store. You will agree that keeping customers interested in your store is quite difficult. In the real world, the store’s layout and look-and-feel play an important role in keeping the customer interested. This concept applies to your online store as well. If you get it wrong, then shoppers will be quick to jump to others!

Here are some e-commerce best practices to optimize your product listing page:

1. Name Your Product Right

Before you start with your product-listing page, it is important to name your product right, as this will support your search engine optimization (SEO) efforts. Pick a name that is common and easy to remember as most shoppers use simple and generic words when searching for products online. An ideal method to follow when naming your product is to think about the keywords that your customer might use to search for the products you sell. For example, if you deal in denim products, ensure that your product name reflects that. It is also crucial that you include details about the fabric, quality, price and other information in your product descriptions.

2. Ensure the Product Price is Easily Visible

What is the first thing that you do after finding an interesting product in a store? You check the price tag, naturally and, how does it feel when you cannot find the price tag and you have no idea whether the product you are interested in is within your desired price range? Not happy, of course. Now imagine facing this when shopping online. If the shopper is unable to find out the price of the product, he or she will not have the option to ask a salesperson or store assistant for help.

Your e-commerce website features must therefore ensure that the product price is as prominent as the product image and the product name. In case you are offering a discount, make sure that this information is clearly displayed too. If you are not in a position to offer discounts, then it is ideal to offer something extra, like a quick delivery, an easy return policy or simply, better customer service. You must ensure that this benefit is communicated clearly in the product listing.

3. Use the Power of Visuals

We often come across physical catalogues that are glossy and full of attractive visuals. Your product listing should be just as glossy and must include attractive product photos. An authentic image of your product or a video will help the customer visualize what they will eventually get, and this will reassure them about their choice. You must use multiple pictures of the same product displaying all the sides and edges with zoom-in and zoom-out features. If you have the same product in different colors, make sure each variant is displayed from all possible angles. Avoid unattractive and inauthentic photos by all means. Engaging a professional photographer, though cost-intensive, is the best way forward. It may be worth investing in a good quality SLR and a light cube for shooting well-lit product photos. You must avoid clicking photos or shooting videos using cell phones.

4. Shoot Product Videos

You can go one step further and shoot product videos. If these videos are done right, chances are you will see a spike in conversion rates. Product videos will make your product page stand out among the competition. You can also make great use of product tutorials to explain your product’s features and usage in detail. These videos should be creative and should clearly complement the product that you are selling. For example, if you are selling washing machines, you can include a video explaining how to use it, the dos and don’ts, and describe its innovative features.

5. Use Creative Product Descriptions

Photos are a must for e-commerce product uploads, but visuals alone will not work without compelling product descriptions. While drafting a product description, make sure to mention facts alongside the benefits. Your product descriptions should be brief and well-written, and must cover all the necessary details. However, product descriptions that are too creative or flowery will not yield any positive results as they will end up confusing your shoppers.

Remember, the customer cannot physically interact with the product before they purchase it, so ensure your product descriptions accurately convey all details about the product size, quality, dimensions, and features. A detailed and accurate product description should be able to eliminate any doubts or apprehensions that a customer may have about the product. This also reduces the chance of returns and refunds. For example, if you sell shirts for men, and your product description contains details about the fabric, quality, sizes available, color options, designs, etc., the buyer is more likely to choose your product. If you are not confident about your writing skills, you must hire a copywriter with the required experience and skills necessary to write e-commerce website product descriptions.

6. Take Customer Reviews Seriously

In e-commerce, you cannot afford to ignore customer reviews. Shoppers take them very seriously before making a purchase. E-commerce websites have been using customer reviews as an e-commerce marketing strategy to boost sales for a long time. After all, good word-of-mouth recommendations are an immensely valuable asset in business, whether offline or online.

In case of negative reviews, you must take the feedback of your customers constructively, and use it to improve either the product or the service. Reach out to customers who have rated your products poorly and try to resolve or at least understand their issues. If possible, offer a replacement, a return or a free giveaway. This could help you turn unhappy customers into brand advocates. If any customer posts negative feedback about your brand on social media, you must address it there instead of doing it one-on-one. This would ensure everyone has the access to the solutions provided by you. And if you offer prompt and effective responses on social media platforms, you successfully establish a good image not just in the mind of the complainant but in other customers as well. This will stop the negative review from spreading and will help reassure prospective buyers about your integrity, the quality of the products you offer, and the customer service you provide.

7. Manage Your Inventory

While naming your product on the product page is useful, allocating a unique product code to each of your product listings will help you to manage your inventory better. If possible, use inventory details on your product listing page and update the live status of your inventory against each product. A simple filter on the latest products will enable customers to add products to their cart with ease.

8. Make Sure Your Product Listing Page is Mobile-Friendly

Did you know that if your product listing page isn’t mobile-friendly, it can significantly drop your sales? Industry reports suggest that the majority of people use their mobile phones to shop online. It is therefore important to ensure that your product listings look perfect on the mobile application and well as on the mobile browser. You should review aspects like title length, images, description placement, price placement, etc. and edit them if required to maximize their impact on mobile devices.

Conclusion

If you are still confused about a product listing on e-commerce websites, you can simply rely on Amazon to provide you with one of the best e-commerce product listing services and e-commerce marketing ideas. Not just that, Amazon can provide unmatched support to your e-commerce business and potentially help it grow. Register now and enjoy the bestseller experience!

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