At Amazon India Smbhav 2021, Amazon India had announced the $250 MM Amazon India Smbhav Venture Fund to invest in technology led startups passionate about unlocking possibilities of a digital India. The Venture Fund is focused on areas like digitizing small businesses, enabling universal and quality healthcare access, improving farmer productivity. Over the last 18-24 months, the Venture Fund’s focus has expanded to include opportunities in fintech products & services, e-commerce services, consumer brands, gaming, electrification, machine learning and social media offerings. The Venture Fund’s portfolio includes investments in ‘FreshtoHome’, ‘Hopscotch’, ‘Fitterfly’, ‘Cashify’, ‘MyGlamm’, ‘M1xchange’ and ‘Small Case’.