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Amazon Smbhav - Entrepreneurship Challenge


Amazon Smbhav Entrepreneurship Challenge is a platform for high-potential startups to accelerate their growth and create long-term impact at scale. We welcome all Indian startups building promising products and services - for India and the world.

Shortlisted startups will get an opportunity to pitch their businesses to the leaders of the Indian startup ecosystem. The winners will be announced at the Amazon Smbhav Mega Summit and will be supported by Amazon to take their business to the next level.

Access cash prizes, exclusive rewards, market access, global exposure, a curated mentoring program and an opportunity to showcase your brand to potential customers, leading investors and industry experts!


First Runner-Up
Cash prize of

₹ 15,00,000

Amazon Smbhav’22 Startup of the Year
Cash prize of

₹ 40,00,000

Second Runner-Up
Cash prize of

₹ 10,00,000

Category Awards


Most Promising Sustainability Focused Startup


Most Promising
Woman-Led Startup


Most Promising Consumer
Product Startup


Most Promising Grassroots Innovation Startup

Other Awards

6 winners
  • Opportunity to discuss funding with leading investors in India
  • $10,000 in Freshworks credits
Top 25
  • $10,000 in AWS credits, $1500 in Business support credits
  • Amazon Global Selling support for 1 year
  • Amazon Launchpad access up to 6 months
  • 1-on-1 mentoring
  • Other exclusive offers
Top 250
  • $5000 in AWS credits, $1500 in business support credits
  • Rs. 10,000 in Zoho wallet credits
  • Exclusive offers from partner organizations such as Freshworks, Notion, Paytm, Airtable, Segment, HubSpot Chargebee and more
  • Curated group mentoring program
  • Access to an exclusive founder network
All other applicants
All other applicants will get $1000 in AWS credits, $350 in developer support credits, $4000 in Freshworks credits and Amazon Global Selling support


Abhinav Pathak
Co-Founder & CEO, Perpule &
Product Leader at Amazon
Abhishek GP
Senior Director - Global Demand Generation
Ankur Khaitan
Fireside Ventures
Ashish Garg
Sr. Manager: Seller Acquisition, Listings and Assistance Platforms
Kanchi Daiya
Regional Head - West India
Indian Angel Network
Madan Padaki
Founder & CEO, 1Bridge; President
TiE Bangalore
Nakul Saxena
Head - Fund Strategy & Investor Relations
Poyni Bhatt
SINE - IIT Bombay
Prayag Mohanty
Fireside Ventures
Sanjay Anandaram
Network of Indian Cultural Enterprises (NICE)
Shruthi Singhal
Regional Head - Bangalore
Indian Angel Network
Vatsal Kanakiya
Principal and CTO

Why Apply?

Cash prizes up to Rs. 65 lakhs
Get equity-free cash prizes - Rs. 40 lakhs for the winner, Rs. 15 lakhs for the 1st runner-up and Rs. 10 lakhs for the 2nd runner-up
Exclusive rewards
All participants can choose from a range of complimentary rewards from Amazon and partner organizations
Showcase your business to potential customers, and gain international exposure and media visibility
Investors & Mentors
Pitch to top-tier investors and take advantage of additional mentoring programs to grow your business
Perfect your pitch
Get guidance on preparing your pitch deck, and key tips from our community of experts and past winners
Build connections with top entrepreneurs, mentors, investors, business leaders and a peer network of founders

Who can Apply?

Sector agnostic
Open to startups across all industries, verticals and business models
Indian entities
The startup should be registered in India
Startups less than 10 years of age
The company should not have crossed 10 years since the date of incorporation
Annual turnover less than INR. 250 crores
The turnover of the company has not exceeded INR. 250 crores in any financial year


Hear from our Past Winners

“Amazon Smbhav Entrepreneurship Challenge is an amazing platform to recognize the efforts of startups in India and support them in their further growth. It promotes innovation, propels brand awareness and provides various other benefits.”
Pratush Halen
CEO - Tapits Technologies
Amazon Smbhav Entrepreneurship Challenge 2021 - Winning Startup
“Amazon Smbhav Entrepreneurship Challenge has been a huge validation for our team efforts. It’s a great platform for emerging businesses to get guidance from leaders who have driven large tech-enabled transformations in their respective industries. We continue to envision newer use cases and explore potential avenues of growth.”
Chattanathan D
Managing Director - Aryadhan
Amazon Smbhav Entrepreneurship Challenge 2021 - First Runner-Up
“Amazon’s Entrepreneurship Challenge has given Solethreads the resources in the form of tools and tech that were needed to build and refine our offerings. This has helped us drive impact at scale. The Challenge encouraged us to refine our thoughts and brand-focused ideas, as well as helped us build networks along the way.”
Sumant Kakaria
Founder & CEO - SoleThreads
Amazon Smbhav Entrepreneurship Challenge 2021 - Most Promising Consumer Startup
“For a small startup like Barosi, the award and support from Amazon has been very special, and has reinforced our faith in what we’re building. The Amazon team helped us prepare our deck & guided us through every step. The contest rounds were exciting, and we discovered how our peers are scaling through Amazon. The jury feedback on our business model has been extremely valuable for us in our journey. We would definitely recommend this platform to young startups in India!”
Durlabh Kumar Rawat
Founder - Barosi
Amazon Smbhav Entrepreneurship Challenge 2021 - Sustainability Focussed Startup


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